Salt N' Fin CO - Brand History with Owner, Alexandra

My Brand:

I have always felt that jewelry was a way to express yourself and feel connected to something important to you. It could be a loved one, a friend, a memory, a place or an experience. My love for the ocean and aquatic life has been a part of me since I was a little girl. From as far back as I can remember, I always wore jewelry that was a resemblance of the ocean. As I had traveled throughout the years, I always found myself running back to the ocean where I am the most happy and find tranquility. I couldn’t stay away; I would miss it too much. Over time, I had acquired an assortment of jewelry pieces until I was wearing a collection of the places and things that I cherished the most.

This is how I formed the idea to start a small business for the people that feel passionate about the ocean and the beautiful animals that fill it. I started with designing and making jewelry but have now expanded to clothing and accessories. 

 

Shark Conservation:

When we think of sharks, we think JAWS. We portray them as how we see them in the movies or any kind of media without understanding and educating ourselves about them first. In reality, sharks are one of the most misunderstood animals in the world and serve such an important role in maintaining the ocean's ecosystem. I have always been fascinated by sharks, love learning everything that I can about them and help others understand them better.

As humans, we have an obligation to care for the ocean as the two will always coexist. I want my brand to represent love, respect and appreciation. I am a proud sponsor of the Atlantic White Shark Conservancy, a non-profit research organization located in Chatham MA.

• 10% of gross profits from the great white shark collection gets donated to AWSC. You can now wear your jewelry/clothing proudly knowing you are part of such an amazing & important cause.
• In 2025 we are looking to expand our donations to other shark conservation organizations.